UNSCRIPTED VIDEO
design u sizzle
Elle Decor, Veranda, House Beautiful
VERSION I: Longform (Client-facing)
Edited by Bianca Bonetti
Version II: Short-form (consumer-facing)
Edited by Bianca Bonetti
If Bianca likes anything, it’s a challenge. Creating a video for something that doesn’t exist is a big one. The Hearst Design Collection needed a sizzle to show to potential sponsors for their landmark program, a summit focused on sustainability in the design space. The group had previously spent $25,000 on a similar concept. Using titles and mockups timed to music, Bianca executed this with minimal supplied footage.
New Member Video
Pi beta PHi Sorority
Directed & produced by Bianca Bonetti
Bianca worked on Pi Beta Phi’s new member video three years in a row, but she was proudest of this one. Bianca worked to develop a brand identity for the organization and created a video that embodied that.
bid day video
Pi beta PHi Sorority
Shot, directed, and produced by Bianca Bonetti
Bianca wanted to prove a point: That great content doesn’t always require hiring a crew or having expensive equipment. As the Vice President of Communications for her organization, her goal was to drive excitement for new members entering the sorority. She was willing to give herself a shot with an iPhone and 20 minutes of footage. This is what she came up with, unassisted!
MArmomac & Elle Decor
Produced and edited by Bianca Bonetti
Marmomac, a stone and surfaces show in Verona, wanted to show an example of a dynamic use of marble at their annual convention. Hearst delivered by arranging a remote interview of the architect of the Perelman Performing Arts Center with an ELLE Decor editor. Bianca produced the hour-long interview and cut it down to the client’s preferred duration. This again proves that it’s not always necessary to have a crew and equipment to deliver high-impact and informative content.
